FacilitatorAIR Institute
TypeOnline & Onsite Course
(1 ratings)
Price$ varies by location
Shift Workshop Resources

Upcoming AIR:Shift Workshops



The Shift Workshop is an entry point into a community of exchange, support and development fueled by cutting-edge online resources and a powerful curriculum. The workshops change people that attend in a way that is true and lasting.


Skilled facilitators lead small groups through exercises that produce hands-on experience in collaboration, planning, and challenging our mental models about art, business, money, and community. It’s totally unique in bringing together emerging and professional creatives with business professionals for a sustained, collaborative learning experience.

The Shift Workshop is designed to serve 36 people with four facilitators. Since 2012 writers, musicians, lawyers, accountants, small business owners, educators, visual artists, filmmakers and more have participated.

What will I learn?

Day One

Discover new ways to think about the power of creativity and challenge your mental models about art, business, community and money.

Circle Books

Day Two

Learn by doing – with others! Take the mystery out of business planning. Strengthen your creative muscles. Practice design thinking and prototyping. Work with a small, facilitated group to refine collaboration skills, create a local project that uses creativity to improve your community, and, as a group, build a business plan that is sustainable and achievable.

Day Three

Find your voice. Present your groups’ plan and get valuable feedback. Make it personal. Get a fifteen minute coaching session and start planning your new career path, organization, project, or creative venture. Get accountability tools to achieve your goals.

Download the AIR:Shift Workshop Brochure

Section 1AIR:Shift™ | Day 1
Section 2Welcome & Introductions
Lecture 2Facilitation Methodology, Ground Rules, & Tools
Section Self Reflection
Section 3Website Tools & AIR ShareFree Preview


Web Tools

Every AIR Shift Workshop Participant has access to AIR Portal which is loaded with content, connections to the national AIR network, and a private area just for you and your workshop cohort. From the AIR Portal, you will be able to easily access digital versions of materials, worksheets, and collaboration tools. Additionally, you will have access to the Knowledge Center which filled additional resources to help you make the most of your Shift! 

Where is the Participant Portal?

The top navigation contains a tab ‘Participant Portal’. This is where you will login with the given credentials.  

My Classes

This is where you will find your class(es) that you are enrolled in and access downloadable class materials.

AIR Share


Accessing AIRShare is fun, interactive, and easy! To find your AIRShare Dashboard, simply click your name in the top right hand corner of the webpage, and then, in the left sidebar, click “My AIRShare Dashboard”. Your AIRShare Dashboard is where your profile lives, and where you will interact with others. There are two rows of menu items. The first row is main menu items, and the second is submenu items. AIRShare Profile Example


Think of your “Activity” page like you would a newsfeed. Here, you will see your recent updates/uploads, your mentions (when someone uses the @yourname tag), when someone favorites an update or reply that you have written, your friends’ activity, and group/forum activity.



To get started, you’ll want to complete your profile.

First, click “Edit” and then fill in your “Name”, “My Story”, “Website”, “Phone”, “Email”, “Location”, and “Facebook” fields as you wish. Click “SAVE CHANGES”.  Then, scroll up and click “Even More About Me” and fill in your “My Shift Story” as you wish and click “SAVE CHANGES”.


Change Profile Photo

Now, let’s add your profile picture.

Click “Change Profile Photo”, click “Select Your File”, locate your image, click on your image, and click “Open”. Then, drag the crop box to desired specifications and click “Crop Image”.  And you’re done!

Change Cover Image

You can also add a cover image by clicking “Change Cover Image” and following the same steps.


Notifications is where you will find notifications about mentions, replies, favorites etc.


Send and receive messages from friends and members. Under the “Messages” link you can view your messages, view starred messages, view your sent messages, and compose new messages. To compose a message, click “Compose”, fill in the username of the recipient, add a subject line, write your message, and then click “Send Message.”


Friend other members, and members of your cohort. Have fun, and push each other forward. Under the “Friends” link, you’ll find your friends list, and you can review any friendship requests you have.


Groups is where you will find your Group Memberships. You will automatically be added to your cohort’s group. Here you will be able to see the Members list (everyone in your cohort), engage in public forums, and share almost any type of media ranging from mp3 files to videos and photos. Click “Members” on the top menu bar that is located beneath the group description to view all of the members of your cohort. Send a “friendship” request to everyone in your cohort so that you are able to quickly communicate with each other.



In “Forums” you will be able to start topics, reply to topics already started, reply to members’ replies to topics, favorite topics and replies, and subscribe to a forum or topic.

Once you’ve explored a bit, Click “Forums” and find the forum topic titled “Introductions.” Reply to the topic with your own introduction. Share an interesting story, or talk about your hobbies. Tell us where you are in your life, but remember this is only a semi private space. Everyone in your cohort will be able to see your posts, but the general public will not have access. Also, by using the forum you agree that information shared within the forum stays there and will not be shared with anyone outside of your cohort.


Once you’ve posted your introduction, read through your cohort’s introductions and reply to at least 2 introductions.



Media can be uploaded and shared in two different ways. The first way is on your profile. Your profile has a “Media Gallery” where you can store media on your profile page for others and yourself to view. The second way is to share within the group. Media will live in the group and can be viewed there, but will not live on your profile. Uploading media either way is very similar. First (either from your group or from your profile) click “Media”. Then “upload”, then “select files.” Your media is stored by media type. Add at least one file of any type of media to your group, and your profile Media Gallery.



Beth Flowers

AIR Institute Director

View Profile

Danny Isaacs

Economic Development Director

View Profile

Cyndi Hall

View Profile

Jennifer Reis

Coordinator/Instructor, Arts Entrepreneurship Program

View Profile

Section 4The Paradigm ShiftFree Preview

The Paradigm ShiftParadigm Shift

The AIR Institute of Berea College is built on a belief that creativity and the arts are poised to take a new role in our communities. There is a paradigm shift taking place that is encouraging collaboration between the world of creativity and the world of business. This shift places a higher value on the act of creation and innovation, giving artists new ideas for career paths and increased opportunities to have a positive economic impact in their communities.

The shift is also changing the definition of profit in the business world. More entrepreneurs and business leaders recognize that financial profit cannot be the only measure of success. The rise of social enterprise, businesses that value community and public benefit as much as profit, is allowing for shared values with the art world.

Great examples of this new shift lie in the rise of the design-thinking process used in creative businesses like Apple, IDEO, and Pixar. Design thinking is a creative process that allows businesses to innovate more effectively, provides a more human-centered focus and a longer period of piloting or prototyping new ideas and products. Artists naturally use the design-thinking process every day which makes them sought-after employees in the most innovative companies in the United States.

Key Competencies
  • Paradigm Shift
  • Access Between Community & Creatives
  • Design Thinking
  • Social Entrepreneurship & Social Enterprise
  • Collaboration
  • Creative Thinking
Additional Resources:

Book – Abundance

In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis...
Read More

Book – Linchpin: Are You Indispensible

In bestsellers such as Purple Cow and Tribes, Seth Godin...
Read More

BOOK – A Whole New Mind

A Whole New Mind: Why Right-Brainers Will Rule the Future...
Read More

That Used To Be Us

How America Fell Behind in the World It Invented and...
Read More


Tim Brown says the design profession has a bigger role...
Read More


An Iconic Artist of the Moment: Turning a Corner Short...
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Person of the Week: Tom’s Shoes’ CEO Gives a Pair...
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Great quick video about an artist who uses licensing to...
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“A series of shifts are happening in our economy: Millennials...
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Section 5Who Are We?
Lecture 5
Lecture 6Exercise: Get to Know the Group
Section 6Tell Your Story
Lecture 7
Lecture 8Exercise: Voice Training & Speed PitchingFree Preview

Exercise I: Voice Training

We can all use a little coaching on how to speak confidently and loud enough so that we are heard. This exercise helps you focus on posture, breathing, and voice resonance

Circle Exercise - Voice-1024x683


  • Feet shoulder width apart
  • Weight evenly distributed
  • Knees above the arches of your feet and not locked
  • Hips above the knees
  • Shoulders above the hips
  • Ears over shoulders


  • Breathe deeply, expanding your lower belly.
  • Represent your breath with hand movements. Breathe in and your hands push down in front of you, rising with each inhale.
  • Breathe in through your nose and out through your mouth.

Voice Resonance

  • Place hands on the side of your face in front of your ears and behind your temples.
  • Starting at a low pitch and sliding up, make a siren sound.
  • Concentrate on your voice being in front your hands.
  • Feel the resonance through your hands.

Exercise II: Speed Pitching

You’ve heard of speed dating. This is not that. Speed pitching is your chance to share a bit about who you are, your story, with everyone participating in the Shift Workshop. You’ll get more concise, comfortable, and faster every time you share your personal “speed pitch.” Try not to get distracted when your partner is sharing – practice deep listening and make notes about things you want to learn more about when you talk with people later in the workshop.

Circle Exercise - Speed-Pitching-8-copy-1024x683

Tell Your Story in 1½ minutes

  • Your name
  • Are you here as a business person, an artist, a community member?
  • Speak about your art, occupation, career, etc.
  • What are you passionate about?
  • What brought you here?

Exercise Directions

  • Seated in facing pairs, you will have 1½ minutes each to introduce yourself to your partner.
  • Each 1½ minute introduction is strictly timed and announced.
  • As directed by the facilitator, one row stands up and moves to the right.
  • Each person will now be seated in front of a new partner.
  • Repeat the exercise a total of five times as instructed.


Section 7Art Builds Business Builds Art
Lecture 9
Lecture 10Exercises: Meet Your Team & Art Builds Business Builds Art
Section Self Reflection
Section 8Community CollaborationFree Preview

Community Collaboration

With your Collaboration Team and AIR Community CollaborationFacilitator, create a project or program that embodies the paradigm shift. Your solution should engage art, business, government, and education sectors and should reach a non-local audience.

You will work as a team to complete a project plan that includes specific impact goals, audience, partners, budget, staffing plan, timeline, and marketing strategy. You will make a presentation of the project to everyone on Sunday morning. Our Facilitators will provide feedback, as if they were potential funders, investors, or partners. After working on your project as a team, you will give and receive feedback from another team so that you can refine your final project details.

Your project should keep the AIR vision in mind:

  • The emergence of more vibrant and enterprising communities through the generation of new value for the arts and creativity.
  • By expanding and engaging creativity, the community thrives, and artists are valued as strategic contributors.
  • Community members, including educators, have access to interactive arts experiences and creativity skill development programs.


Collaboration goals:

  • Have more people understand and embrace the paradigm shift that Art Builds Business Builds Art.
  • Your community is prone to innovation and values arts and creativity.
  • Engage disparate groups and use cross-discipline partnerships.
  • Impact locally and globally.
  • Be implementable by your team, an existing local organization, agency, and/or company.


Your presentation will be judged on:

  • Project clarity and comprehension
  • Project feasibility
  • Creativity of the project
  • Inclusiveness of community, disparate groups
  • Depth of local and global impact
  • Passion and presentation skills.


Key Competencies

  • Paradigm Shift
  • Access Between Community & Creatives
  • Collaboration
  • Business Planning
  • Design Thinking
  • Project Design, Planning, & Management
  • Communication
  • Marketing
  • Social Media
  • Using Technology
  • Revenue & Fund
  • Development
  • Finance
  • Creative Thinking
  • Interactive Arts Experiences & Exposure
  • Human Resources
  • Emotional Intelligence


Additional Resources


Tim Brown says the design profession has a bigger role...
Read More


Example of community development project that connects art with transportation...
Read More


Modeled closely on the buy-direct, buy-local spirit of Community Supported...
Read More


Website for a cool arts connected community program in Hawthorne,...
Read More


Exciting new program in Colorado Springs, CO that connects artists...
Read More


Tim Brown, CEO of IDEO, shows how the techniques and...
Read More


This Video is a great starting point for learning about...
Read More


ExperiencePoint is an award-winning training company that develops innovation and...
Read More


Section 9AIR:Shift™ | Day 2
Section 10Community Collaboration
Section 11Team Building
Lecture 14
Lecture 15Exercise: Team Introductions
Section 12Right Brain Strength Training
Lecture 16
Lecture 17Exercise: “Yes, and”
Section Self Reflection
Section 13Building the Project Plan: Overview
Lecture 18Free Preview

Building the Project Plan: Overview

Circle Exercise - Meet your team-Intro-2-copy-1024x683

This is the most challenging exercise of the workshop. Your team will achieve consensus — you will refine your brainstorm into an actual Community Collaboration Project that you all agree to work on together.

This is not easy work. And the design process is not easy. The design process allows us to be open to ideas for a longer period of time, but it also forces us to be constrained. We have deadlines to meet, budgets that can’t be changed, and specific success metrics and indicators that we want to achieve.

Design Thinking is an interactive process—we refine our ideas by doing research, getting market feedback, and doing experiments that inform our project. Most importantly, design thinking is human centered. Always think about the people you are serving, helping, or trying to change, when you work on your project.

Key Competencies
  • Project Design, Planning & Management
  • Creative Thinking
  • Collaboration
  • Communication
  • Emotional Intelligence
  • Access Between Community & Creatives
  • Paradigm Shift
  • Business Planning
  • Marketing
  • Revenue & Fund Development
  • Interactive Arts Experiences & Exposure
Additional Resources


Tim Brown, CEO of IDEO, shows how the techniques and...
Read More


IDEO Futures builds on design thinking to help startups and...
Read More


ExperiencePoint is an award-winning training company that develops innovation and...
Read More


The Hasso Plattner Institute of Design at Stanford was founded...
Read More
Lecture 19Exercises
Section Self Reflection
Section 14Building The Project Plan: Research
Lecture 20
Lecture 21Additional ResourcesFree Preview
General Search:


Google is the world’s most popular general search engine!

US Census Bureau

Census.gov provides quick, easy access to facts about people, business,...
Read More


USA.gov is a search engine just for US government websites.
Regional Search:

Berea Citizen

The Berea Citizen has been serving the community for more...
Read More

Richmond Register

The Richmond Register has won numerous awards from the Kentucky...
Read More

Richmond Chamber of Commerce

The Richmond Chamber of Commerce provides vision, leadership and resources...
Read More

Berea Chamber of Commerce

The Berea Chamber of Commerce is a non-profit, membership driven...
Read More
Nonprofit Search:


GuideStar is the world’s largest source of information on nonprofit...
Read More

Charity Navigator

Charity Navigator works to guide intelligent giving. By guiding intelligent...
Read More

National Center for Charitable Statistics

The National Center for Charitable Statistics develops and disseminates high...
Read More

BBB Wise Giving Alliance

The BBB Wise Giving Alliance helps donors make informed giving...
Read More
Funding Sources:

Foundation Center

The Foundation Center provides searchable information on funders and grants.


Kickstarter is the world’s largest funding platform for creative projects.

Department of Education

ED offers three kinds of grants: Discretionary grants: awarded using...
Read More

Department of Health & Human Services

The U.S. Department of Health & Human Services (HHS) contractors...
Read More

Department of Housing and Urban Development

HUD awards grants to organizations and groups for a variety...
Read More

Human Resources and Services Administration

HRSA makes grants to organizations to improve and expand health...
Read More

National Endowment for the Arts

The National Endowment for the arts fund new and existing...
Read More

U.S. Small Business Administration

The U.S. Small Business Administration has delivered millions of loans,...
Read More
Lecture 22Project Plan: Research Canvas
Lecture 23Exercise: Project Plan - Research (Audience, Competitors, Collaborators)
Lecture 24Worksheets: Audience, Competitors & Best Practices, Collaborators & Revenue Source
Lecture 25Product: Research Canvas
Section Self Reflection
Section 15Building The Project Plan: Marketing
Lecture 26
Lecture 27Project Plan: Marketing
Lecture 28Exercise: Project Plan - Marketing (Target Audience, Goal, Marketing Strategy)
Lecture 29Form: Project Plan - Marketing
Section Self Reflection
Section 16Building the Project Plan: Operations
Lecture 30
Lecture 31Project Plan: Operations (Example)
Lecture 32Exercise: Project Plan - Operations (Budge, Staffing Plan, and Timeline)
Lecture 33Blank Form: Project Plan - Operations
Section Self Reflection
Section 17Prototyping, Testing, and Refining
Lecture 34Free Preview

Prototyping, Testing, and RefiningPrototyping

Help is on the way! Now that you have your whole project mapped out, you’re going to share with another team. This isn’t exactly a prototyping exercise, but it is direct feedback and time for reflection and refinement.

Use your worksheets to share your project and the details. You will not be judged for your presentation skills—that’s for tomorrow. What you really want is feedback so that you can refine your project and be ready to dig into your presentation preparation. So share things that you’re struggling with so that you can get advice or new ideas.

Remember the spirit of the “Yes, and” exercise? Now is the time to use it again—with constructive feedback. Sharing criticism isn’t helpful if you aren’t heard. A great way to help another team is to make a feedback sandwich—start with a delicious slice of positive observation, then gently point out something that could use work, and then add the final pow of something else that really worked.

Key Competencies
  • Design Thinking, Planning, & Management
  • Business Planning
  • Access Between Community & Creatives
  • Communication
  • Collaboration
  • Emotional Intelligence
  • Creative Thinking
  • Paradigm Shift
Additional Resources:

EDUTOPIA: Learning and Working in the Collaborative Age

Randy Nelson on Learning and Working in the Collaborative Age...
Read More


The Movement That is Transforming How New Products are Built...
Read More


Tim Brown, CEO of IDEO, talks about why prototyping, an...
Read More
Lecture 35Exercise: Prototyping, Testing, & Refining
Section Self Reflection
Section 18Presentation Prep and Skills
Lecture 36
Lecture 37Self Assessment: Presentation Skills
Lecture 38Worksheets: Outlining Your Presentation, Presentation Delivery
Lecture 39Presentation Judging Sheet
Section Self Reflection
Section 19AIR:Shift™ | Day 3
Section 20Presentation Prep
Lecture 41
Section Self Reflection
Section 21Community Collaboration Presentations
Lecture 42
Section Self Reflection
Section 22Personal Coaching SessionFree Preview

The AIR Institute curriculum was developed with coaching as an important element. We believe we all could use support to figure out what is important in life, challenge us to achieve our goals, and get out of ruts. Hey, if athletes use coaches, why can’t we?

Activity A: Coaching Session & Reflection

Circle Coaching

You will have a 15-minute coaching session with your facilitator, as scheduled. During the remaining 30 minutes, please prepare and/or reflect on your coaching session, the workshop, your career and how the tools and ideas from this workshop can be implemented into your life and career. Work on your Shift Statement and your Action Plan too if you have time.


Section 23Personal Shift Statement
Section 24Licensing Your Work
Lecture 45
Section Self Reflection
Section 25AIR Shift Wrap-Up
Lecture 46
Lecture 47
Section Self Reflection
Section 26Evaluation