Enchanting Marketing – Turn Features into Benefits with “So What”

The Details

AIR Program Evolve

Resource Description

This blogpost by Enchanting Marketing’s super cool writer/illustrator, Henneke, includes a great exercise for turning your boring or technical features into customer-centered descriptions. You’ll want to explore more at the Enchanting Marketing website.

A Simple Trick to Turn Features Into Benefits (and Seduce Readers to Buy!)

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