The Details

AIR Program AIR:Shift Workshop
AIR Competencies Marketing

Resource Description

The website of the National Arts Marketing Project, provides information, tools, and practical ideas to design high-quality, cost-effective marketing programs and strengthen arts organizations. Their Advisory Committee provides expert guidance and constantly seeks new resources and information to keep the site relevant and useful.

The National Arts Marketing Project produces an annual conference, hosts monthly webinars, organizes regional training programs, and provides on-site workshops on a range of arts marketing topics. The National Arts Marketing Project is a program of Americans for the Arts.

For a great marketing 101 overview go to their FAQ page

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